Tequila
Wednesday July 30
Cultural excursion to Tequila
This excursion includes a visit to Latin America's oldest distillery, La Rojeña, with a tour of the "Reserva de la Familia" winery, a tasting of 3 glasses of Linea Dobel or 1800, a taquiza buffet lunch, access to the bar and a Mariachi accompaniment.
On April 15, 1530, Fray Juan Calero and Cristóbal de Oñate, accompanied by groups of natives, founded the town of Santiago de Tequila on the site of today's municipality. However, it wasn't until 1824 that Tequila was given the name Villa de Tequila. The town of Tequila is the birthplace of the artisanal drink of the same name, whose origins go back several centuries.
El 15 de Abril de 1530 Fray Juan Calero y Cristóbal de Oñate junto con grupos de indígenas sitiaron el actual municipio de fundando la población de Santiago de Tequila. Sin embargo hasta el año de 1824 Tequila se le concede el nombre de Villa de Tequila. El pueblo de Tequila es donde nace la bebida artesanal que lleva su mismo nombre y data de siglos atrás.
Why is Tequila a Pueblo Magico?
Tequila Jalisco was named a magical town in 2003, because it possesses symbolic attributes, legends, history, transcendent facts and customs that are unique in the country.
Tequila traditions and customs
The blessing: every day at nine o'clock in the evening, the temple priest offers a blessing, three bells are rung, from the first one all the people stand up and turn towards the temple, at the third bell the priest gives the blessing.
El Señor de los Desamparados: before the rains begin, it is customary to carry the "Señor de los Rayos" (Lord of Lightning) on people's shoulders and form a pilgrimage, asking for rains without storms so that harvests will be abundant.
The Cantaritos: In June, on the day of the "los cantaritos", it is customary to go out into the countryside to play with small hollow clay balls, with small pebbles inside, like rattles that break when played with.
Tequila traditions and customs
The Blessing: Every day at nine o'clock at night the temple priest offers a blessing. Three bells are rung and from the first bell everyone stands up, turning to face the temple, and on the third bell the priest gives the blessing.
The Lord of the Forsaken: Before the rains begin, it is customary to take the “Lord of the Lightning” out on the shoulders of the people and form a pilgrimage, praying for rain without storms so that their crops will be abundant.
Los Cantaritos: On the day of “los cantaritos” in June, it is customary to go out into the countryside to play with cantaritos, which are small, hollow clay balls with pebbles inside that act as rattles and break when played with.
Page freely adapted from sources of the José Cuervo Company, with whom we organize this excursion.